August 2025 Korean Celebrity Monthly report

August 2025 Backers100 Monthly report. Monthly K-celebrity influence shifts, new entries, top movers up and down, and category leaders. The top entry of this monthly report is 임영웅 with a score of 97.910. TOP 3: 임영웅 (97.910), 아이유 (96.740), 이주승 (95.920). The TOP 10 average score is 94.825, with a gap of 5.670 points between #1 and #10. The analysis covers 1,842 Korean K-POP idols, actors, and TV personalities across six weighted indicators: Media Influence (30%), Positive Impact (25%; donations, volunteering, public-good campaigns, ESG), Momentum (20%; 7-day vs 14-day news mention growth), Search Interest (15%), Fan Signals (5%; user engagement), and Brand (5%; endorsements, ambassadorships, campaign collaborations) — combined into a 0–100 composite score. Reports are updated daily at 02:30 KST, based on verified media coverage and AI classification (OpenAI gpt-4o-mini) followed by human review.