8.527/30
yesterday 8.841 ▼ -0.31
Reflects article volume, outlet credibility, and coverage spread over the last 30 days.
Report, LAYLast updated, 07/13/2026, 12:10 AM GMT+9
LAY — Korean celebrity influence #520 | Backers100
Today's rank
#520▼ 24
yesterday #496
Backers100 Score
76.530
yesterday 77.04 (-0.51)
Score change-0.510 supporters today
AI generated
Today's influence score reflects 6 articles from the last 30 days, along with positive-impact and momentum signals.
This summary is generated by AI at midnight each day. See the methodology for wording policy.
Backers100 AI Report
AI summary
According to Backers100's analysis, LAY ranks #520 in influence today. The Backers100 Score is 76.530 — down 0.510 points from yesterday. 6 articles were aggregated in the past 7 days, with the score derived from a weighted composite of six indicators (Media, Search, Positive Impact including donations and volunteering, Momentum, Fan signals, and Brand including endorsements). The top contributing factors are Search Interest, Momentum, Media Influence.
Today's rank
#520
Backers100 Score
76.530
vs yesterday
▼ 0.510
vs yesterday #24↓
Articles (7d)
6
Top contributing factors
- 1.Search Interest
- 2.Momentum
- 3.Media Influence
Top issues (7d)
- 엑소 레이 서포트 4개월 만에…누에라, 커리어 하이 찍고 새 앨범으로 초고속 컴백 확정
Last updated Jul 12, 2026, 03:10 PMAlgorithm v1.0.3
Score breakdown
30-day trend and current score across six indicators
0.000/25
yesterday 0.000 ─
Cumulative positive-impact coverage including donations, volunteering, and campaigns.
10.056/20
yesterday 10.511 ▼ -0.45
Reflects how quickly article volume and mentions have risen over the last 7 days.
14.607/15
yesterday 14.649 ▼ -0.04
Combines Naver search volume and on-site browse signals to measure public interest.
0.000/5
yesterday 0.000 ─
Calculated from fan support, engagement, and reaction signals.
0.000/5
yesterday 0.000 ─
Captures commercial influence including ad placements, brand collaborations, and campaigns.
Recent issue feed
Issues from the past 7 days where this entity is central.
- Media3 outlets, 6 articlesstarted
엑소 레이 서포트 4개월 만에…누에라, 커리어 하이 찍고 새 앨범으로 초고속 컴백 확정
Coverage strength1/5Representative articles- 엑소 레이 서포트 4개월 만에…누에라, 커리어 하이 찍고 새 앨범으로 초고속 컴백 확정v.daum.net5d ago
- 엑소 레이 서포트 4개월 만에…누에라, 커리어 하이 찍고 새 앨범으로 초고속 컴백 확정v.daum.net5d ago
- 엑소 레이 서포트 4개월 만에…누에라, 커리어 하이 찍고 새 앨범으로 초고속 컴백 확정v.daum.net5d ago
Show all articles (6)
- 엑소 레이 서포트 4개월 만에…누에라, 커리어 하이 찍고 새 앨범으로 초고속 컴백 확정v.daum.net5d ago
- 엑소 레이 서포트 4개월 만에…누에라, 커리어 하이 찍고 새 앨범으로 초고속 컴백 확정텐아시아5d ago
- 엑소, 다음달 2일 정규 5집 발표…레이 참여쿠키뉴스17d ago
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Frequently asked questions
What is LAY's influence rank today?
LAY ranks #520 on Backers100 today. The ranking covers 1,842 K-POP idols, actors, and TV personalities, scored across six indicators.
What is LAY's Backers100 Score?
LAY's Backers100 Score today is 76.530 (out of 100). It is a weighted composite of Media (30%), Positive Impact (25%), Momentum (20%), Search (15%), Fan signals (5%), and Brand (5%).
Why did LAY's ranking fall?
LAY's score fell 0.510 points from yesterday. Possible causes include declining mentions or relative gains by other celebrities.
What are LAY's recent issues?
LAY's top issue in the past 7 days is "엑소 레이 서포트 4개월 만에…누에라, 커리어 하이 찍고 새 앨범으로 초고속 컴백 확정". Issues are AI-classified and aggregated from verified media coverage. See the celebrity detail page for the full feed.
How is LAY's Positive Impact score calculated?
Positive Impact is a weighted composite of donations, volunteering, public-good campaigns, and ESG activity, AI-classified from verified media coverage. It accounts for 25% of LAY's total score.
Similar influence celebrities
K-celebrities in the same ranking neighborhood. Open profiles or compare influence.
Backers100 rankings are calculated from public media coverage, search trends, fan signals, positive impact, and momentum data. Some entries may be adjusted through the data review process.