20.500/25
78 related articles observed in the past 7 days.
According to Backers100's analysis, 롯데 ranks #8 in influence today. The Backers100 Score is 68.660 — up 0.870 points from yesterday. 78 articles were aggregated in the past 7 days, with the score derived from a weighted composite of four indicators (Media, Search, Positive Impact including ESG and CSR, and Momentum). The top contributing factors are Media Influence, Positive Impact, Momentum.
30-day trend and current score by four indicators
78 related articles observed in the past 7 days.
No search-interest shift detected.
78 ESG / CSR pieces observed.
Rank up 3 — spread velocity accelerating.
Issues in the past 7 days where this company is the focal point.
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롯데 ranks #8 on Backers100's brand-influence today. The ranking covers leading corporations and is scored from media coverage, search interest, ESG / CSR signals, and momentum.
롯데's Backers100 Score today is 68.660 (out of 100). It is a weighted composite of four indicators: Media, Search, Positive Impact, and Momentum.
Backers100 brand ranking is derived from public coverage, search trends, ESG / CSR activity, and momentum data. Items may be adjusted as data is reviewed.
AI detected coverage from 14 major outlets and 29 articles over the past 7 days, alongside signals from product launches, campaigns, and ESG activity. Composite scores refresh daily at midnight.
This summary is generated by AI at midnight each day. See the methodology for wording policy.
롯데's score rose 0.870 points from yesterday. Likely causes include increased product / campaign coverage, ESG exposure, or rising search interest in the past 7 days.
롯데's top issue in the past 7 days is "롯데프리미엄아울렛 의왕점, 청계동 경로당에 수박 나눔". Issues are AI-classified and aggregated from verified media coverage.
Brand Positive Impact is a weighted composite of ESG reports, CSR campaigns, environmental initiatives, and sponsorship matches, AI-classified from verified media coverage.
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