According to Backers100's analysis, 11번가 ranks #67 in influence today. The Backers100 Score is 57.620 — up 0.770 points from yesterday. 65 articles were aggregated in the past 7 days, with the score derived from a weighted composite of four indicators (Media, Search, Positive Impact including ESG and CSR, and Momentum). The top contributing factors are Search Interest, Media Influence, Momentum.
Today's rank
#67
Backers100 Score
57.620
vs yesterday
▲ 0.770
vs yesterday #3↑
Articles (7d)
65
Top contributing factors
1.Search Interest
2.Media Influence
3.Momentum
Top issues (7d)
Expanded support program for vulnerable groups
Score breakdown
30-day trend and current score by four indicators
v1.0.1
The line chart shows the 30-day Backers100 Score trend. Dashed lines mark algorithm-version changes.
Media Influence
17.900/25
No media coverage collected in the past 7 days.
Search Interest
16.800/20
Search-interest ratio at 3%.
Positive Impact
8.000/20
No ESG / CSR coverage collected.
Momentum
10.100/15
Rank up 3 — spread velocity accelerating.
Recent issue feed
Issues in the past 7 days where this company is the focal point.
Positive Impact7 outlets, 9 articlesstarted
Expanded support program for vulnerable groups
Coverage strength4/5
Representative articles
Increased budget for vulnerable-group supportReuters
Scholarship recipients expandedHankyung
Partnership signed with welfare facilitiesYonhap
Positive Impact
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11번가 ranks #67 on Backers100's brand-influence today. The ranking covers leading corporations and is scored from media coverage, search interest, ESG / CSR signals, and momentum.
What is 11번가's Backers100 Score?▾
11번가's Backers100 Score today is 57.620 (out of 100). It is a weighted composite of four indicators: Media, Search, Positive Impact, and Momentum.
Backers100 brand ranking is derived from public coverage, search trends, ESG / CSR activity, and momentum data. Items may be adjusted as data is reviewed.
AI generated
AI detected coverage from 8 major outlets and 28 articles over the past 7 days, alongside signals from product launches, campaigns, and ESG activity. Composite scores refresh daily at midnight.
This summary is generated by AI at midnight each day. See the methodology for wording policy.
Eco-friendly packaging adopted across all productsReuters
Plastic-reduction impact analysisJoongAng
Green-certification acquiredKBS
Positive Impact8 outlets, 10 articlesstarted
Local-community matched-giving campaign
Coverage strength4/5
Representative articles
Local NGO matched-giving campaign launchedNewsis
Matching goal reached ahead of scheduleYonhap
Beneficiary-organization interviewKBS
Positive Impact6 outlets, 8 articlespeaked
Employee community-service initiatives
Coverage strength3/5
Representative articles
Company-wide volunteer day reportedHankyung
Employee blood-drive participation recapJoongAng
Local-school mentoring program highlightedNaver News
Why did 11번가's ranking rise?▾
11번가's score rose 0.770 points from yesterday. Likely causes include increased product / campaign coverage, ESG exposure, or rising search interest in the past 7 days.
What are 11번가's recent issues?▾
11번가's top issue in the past 7 days is "Expanded support program for vulnerable groups". Issues are AI-classified and aggregated from verified media coverage.
How is 11번가's Positive Impact score calculated?▾
Brand Positive Impact is a weighted composite of ESG reports, CSR campaigns, environmental initiatives, and sponsorship matches, AI-classified from verified media coverage.
Fan action
Member cheers are aggregated as interest signals for this company.
